Your Book Fair is all about your school's students, so make them part of Fair preparation. The more involved they are in preparing for the arrival of your Fair, the more eager they will be to check out the new books when it opens.

Promote your Book Fair to Students

Pass out reading badges. The principal can present reading badge to students who reach reading goals such as number of books, pages, or chapters. Create sashed so students can display their badges. Ask art classes to make posters and signs. Place a twig frame around a sign and take a picture of your principal holding it. Place the photos around your school. Ask media classes to tape sound effects. Have students make spooky sound effects to use at the Fair or during announcements. Spill uncooked rice onto a rimmed baking sheet to create rain. Students can create their own commercials to us on a closed-circuit TV Read scripts or show the commercial on the Author Video to get students excited about the Book Fair.

Promote your Book Fair to Teachers

Schedule your Teacher Preview after a staff meeting. Forty-five to sixty minutes is the ideal amount of time for a preview. Create teacher invitations and preview flyers found in the Reproducibles list and distribute one week before your preview. Explain the Classroom Wish List program and distribute Book Donation Cards for teachers to fill out. Ask teachers to identify books they recommend and fill out a Teacher Recommended Shelf Talker (PDF Form 69KB).

Promote your Book Fair to Families

Hang posters and banners in prominent areas in your school. There are plenty to choose from in the Reproducibles list. Send a letter home to parents two weeks before your Fair. Have students hand out Book Fair reminders to parents at the drop-off and pick-up areas. Attach flags (PDF Form 95KB) to granola bars or candy.

Promote your Book Fair to the Community

Ask local pizza restaurants to include Book Fair Flyers (PDF Form 58KB) on their boxes when delivering pizza. Supply Fair sponsors with posters and flyers for windows and cashier area. There are many to choose from in the Reproducibles list. Ask local grocery stores to include a Book Fair Flyer (PDF Form 58KB) in customers' bags.

PDF Form
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